Home NEWS 21CC Group boosts large-scale events offering with new acquisition

21CC Group boosts large-scale events offering with new acquisition

Mar 13, 2024

EVENT COMPANY 21CC GROUP BOOSTS LARGE-SCALE EVENTS OFFERING WITH LASER & VISUAL EFFECTS FIRM ACQUISITION.

One of Scotland’s leading event companies, 21CC Group Ltd has acquired an award-winning laser and visual installation company, funktioncreep. The addition of these services to the 21CC portfolio will bolster the company’s offering, enhancing its ability to offer a full turnkey of event design and technical solutions on a large scale to new and existing clients.

The six-figure deal will create new opportunities for 21CC Group to move into new sectors and deliver even bigger and more high-energy, high-impact events with the addition of laser displays, 3D video mapping and visual effects, boosting growth for the sector UK-wide.

Funktioncreep, known for its impressive technical expertise, including laser shows, tour and festival video operators, innovative architectural projection mapping, LED and holographic projections and in-house content creation, is based in Midlothian and has delivered more than 1,600 bespoke productions since it was established in 2006.

Geoff Crow

Director of 21CC Group

Geoff Crow, Director of 21CC Group commented: “In line with our ambition to become the market leaders in event sector technology and sustainable technical advancements, and with sustainable event delivery high on the political and social agenda, the next natural stage of development for 21CC Group is lasers, projections, and holographic productions.”

“One of our founding mantras was to be at the cutting edge of technology within the events sector and acquiring functioncreep brings new skills, experiences and abilities into 21CC Group, which will enable us to push and develop new technologies within the sector, to ensure we remain just that; on the cutting edge of technology.”

Crow continues, “The addition of functioncreep will enable us to enhance the existing 21CC Group turnkey solution to clients, offering clients full service from top to bottom, including event management, design, technical delivery, production, AV, projection, lasers, lighting, sound, screens, fireworks, flames and SFX – all in house, all with a single point of contact, which massively simplifies the journey for clients.”

Clients include Peter Vardy, People’s Postcode Lottery, Culture Creative, Tigerlily and Edinburgh’s Hogmanay as well as A-list festivals such as Glastonbury, TRNSMT, Creamfields, Celtic Connections and Terminal V.

Funktioncreep Technical Director Andy Stentiford says, “Having worked alongside 21CC Group on many high-profile projects, we have witnessed first-hand the energy, skill, and enthusiasm the team brings to every event, and this very much aligns with our ethos. Alongside our excellent working relationship, the new technologies employed by both companies on events have blurred the line between our businesses, so it made complete sense to join forces, allowing us to bring the joint 21CC Group / funktioncreep offering to all our clients. This structure will also enable funktioncreep to offer existing clients a wider range of in-house services.”

Learn more about the 21CC Group here.