Announced at the 2024 UFI AP conference held in Macau, the 2025 event has been secured by the Melbourne Convention and Exhibition Centre (MCEC), with the support of the Melbourne Convention Bureau (MCB).
UFI is the global association of the exhibition industry and currently has over 850 organisations in 87 countries and regions signed up as members, representing more than 50,000 exhibition industry professionals.
This year’s UFI AP Conference attracted close to 300 industry leaders from 22 countries.
The 2025 UFI AP Conference will be held in Melbourne on 13-14 February, immediately following the globally renowned Asia-Pacific Incentives and Meetings Event (AIME). In addition, the Australian Business Events Association (ABEA), the country’s peak industry body, will be hosting a meeting at the MCEC in the same week.
Delivering all three events in the same week offers international delegates maximum value for their trip to Australia while drawing the attention of the global business events industry to Melbourne.
AIME, which will also be held at MCEC from 10-12 February 2025, attracts thousands of visitors from around the world. This year’s event emerged as the largest in a decade, welcoming more than 570 exhibitors, 600 hosted buyers and over 4,000 visitors to AIME 2024.
Source: MCEC
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