Using clearly defined dimensions, it is possible to precisely determine to what extent a company has progressed in the digitalization of event marketing. Companies receive an objective and critical overview of their current status and individual development potentials.
The Digi-Index identifies skills in its eight dimensions that play a significant role in digitalization. The focus is not only on digital tools and process digitalization but also on aspects such as culture & skills, creation & content, and agile event management. The assignment to a maturity level depends on the performance of companies in the respective dimensions.
In the maturity level assignment, the range extends over five maturity levels from Digital Explorers, who are taking their first steps in digital event marketing, to Digital Masters, who already provide their target groups with a holistic experience throughout the entire customer journey. “For Digital Masters, ‘connected experiences’ are as natural as the continuous collection and evaluation of target group data. They deliver personalized content, thereby serving the individual needs of their target audience,” explains Stephanie Günther, Consultant at VOK DAMS Events and Live Marketing.
Do you want to find out where your event and live marketing currently stands?
Digitalization in event and live marketing is a multifaceted topic. With the VOK DAMS Digi-Index, you can determine your digital status in just 30 minutes.
Find out more about the VOK DAMS agency here.
