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Photo: VOK DAMS

As part of their ongoing efforts towards sustainability in the events and live marketing industry, VOK DAMS, one of the leading agencies in the field, is proud to introduce the AI DestinationFinder, a tool developed to calculate the CO2 emissions and costs associated with the travel of event attendees and to propose approaches for reducing them.

By analysing travel times, costs, and CO2 emissions, the AI DestinationFinder provides marketing and event decision-makers with valuable insights and recommendations for planning more sustainable events and live marketing activities. From selecting the optimal event venue to planning more sustainable travel routes, the application offers a comprehensive solution to make events and live marketing more efficient and responsible.

The VOK DAMS AI DestinationFinder is an intelligent efficient tool based on real-time data. It analyzes millions of data points and quickly delivers results to make the best decisions. The result is a detailed evaluation that compares various destinations and provides clear recommendations to meet the needs of participants and organizers.

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Photo: VOK DAMS

The three key factors of AI DestinationFinder

CO2 EMISSIONS

The travel processes and accommodations of participants account for up to 85 per cent of the carbon emissions of an event. Against the backdrop of increasing sustainability goals, the choice of event location can have a significant impact on the carbon footprint.

AI DestinationFinder can make a meaningful contribution to promoting more sustainable event practices by analysing detailed data on travel times, costs, and CO2 emissions. By considering factors such as accessibility by public transportation or use of eco-friendly travel routes, the AI DestinationFinder finds logistically convenient as well as environmentally friendly locations. This can also strengthen participants’ awareness of sustainable actions and enhance the image of organizers.

TRAVEL TIME

Sustainable corporate management means not only ecological responsibility but also keeping the well-being of employees in mind. An important aspect of this is time management. By planning business trips strategically, companies can not only reduce environmental impact but also make more efficient use of employees’ time and save significant costs. Travel times, route optimization, and the use of sustainable transportation are crucial factors in conserving resources and increasing productivity.

TRAVEL COSTS

The general costs of flights, train tickets, and hotel accommodations are crucial factors in event budgeting. The VOK DAMS AI DestinationFinder takes these into account and enables organizers to realize potential savings of up to 30 per cent.

By conducting a comprehensive analysis of travel costs for participants as well as expenses for accommodations and transportation, the AI DestinationFinder can identify savings opportunities and suggest efficient routes and options. This allows companies to keep costs as low as possible, contributing to the economic sustainability of the event.

“At VOK DAMS, we firmly believe that sustainability and success can go hand in hand,” says Claudia Köhler-Dams, Corporate Vice President at VOK DAMS. “The VOK DAMS DestinationFinder is evidence that innovative technology can help minimize the environmental impact of events and live marketing while reducing costs.


For more information visit vokdams.de or contact csr@vokdamn.de.

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