The partnership, which will span through December 2026, brings together the expertise and resources of two industry leaders, leveraging their respective strengths to offer comprehensive event solutions, cutting-edge technology and unparalleled creativity, and elevate the standard of MPI’s event production.
“MPI consistently seeks to align itself with partners who up our game, bringing creative and innovative solutions to our stellar portfolio,” said Drew Holmgreen, MPI Chief Brand Officer. “With Grit and Foster+Fathom now serving as long-term partners for CLS, GMID and MPItv, we are excited to explore how each of these individual offerings will continue to grow and meet our community’s needs.”
Contained within the terms of the agreement, Foster+Fathom and Grit will be recognized as MarketSmart Advantage level partners.
“We are excited and proud of this partnership with MPI,” said Grit Managing Partner Kelly Massey. “We’ve been privileged to work with MPI on both GMID and CLS for the past several years, producing both events from the Grit Studio, and we look forward to extending that collaboration to the redesign and broadcast of MPItv.”
Echoing this sentiment, Foster+Fathom Managing Partner Steven G. Foster, CMP stated, “This partnership represents what our industry is all about, passionate, creative meeting and event professionals joining forces to deliver transformative experiences and unlock endless engagement opportunities.”
