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Photo: BWH Hotels

On the occasion of IMEX in Frankfurt, BWH Hotels Central Europe presents the new digital MICE Guide 2024, featuring the meeting, incentive, conference and event (MICE) offerings of the hotel group. Tailored event offerings, the extensive portfolio of conference hotels of Best Western as well as WorldHotels, and the highlights of event venues digitally and at a glance – this year’s e-magazine simplifies conference planning for customers.

The new e-magazine showcases the wide range of offerings of both Best Western Hotels and WorldHotels, providing clear and concise information about the unique features of individual properties within BWH Hotels. “The conference business has seen a strong recovery, with more and more hotels being booked by companies for events, conferences, and seminars. Additionally, there is a higher demand on green meetings, as more corporate customers prioritize sustainability when booking conference hotels. It’s fitting that a large portion of our properties are now environmentally certified,” says Marina Christensen, Head of Sales at BWH Hotels Central Europe, who is also responsible for Corporate Travel and MICE.

The MICE Guide 2024 by BWH Hotels ensures that event planners can easily find the right hotel with just a few clicks. The conference offerings span across the entire brand portfolio of BWH Hotels Central Europe, covering every price and brand segment. This includes presenting all conference venues of the group from a total of ten European countries. In the MICE Guide, the different event concepts of the venues are categorized into in-person and online formats, as well as hybrid options, allowing for the selection of the suitable format for each client.

Booking of the venues can be done quickly and easily via a digital inquiry form provided by BWH Hotels Central Europe, which is seamlessly transmitted to the MICE Desk team. The service package includes consultation and presentation of event possibilities, proposal creation, idea generation, and even event planning by the experienced team. “For clients seeking rapid personal interaction, there is an option for an express Inquiry,” says Thomas Zubac, Director MICE & Group Sales at BWH Hotels Central Europe. “In this case, the entire inquiry is processed within 60 minutes. Our clients highly appreciate this.”

Green Meetings in the New MICE Guide

The topic of Green Meetings has been particularly prominent in the MICE sector over the past year. Therefore, this area has been expanded within the conference business of BWH Hotels and is presented in the current e-catalogue.

Environmentally conscious management is increasingly becoming a criteria when choosing a hotel. According to the latest Meeting and Event Barometer (EITW 2023), more than 70% of event organizers believe, that sustainability will have a greater influence on companies’ decisions, which will also change the way events are planned. Our hotels are already taking this development into account and we are very proud that more than 50% of our conference hotels have already been certified green,” explains Marina Christensen.

Various aspects of sustainable conferences at BWH Hotels have been compactly summarized in the digital MICE Guide: Hotels with environmental certifications are highlighted, properties with electric charging stations are introduced, and a partnership with Click A Tree is part of BWH Hotels’ Green Meetings. Furthermore, a significant collaboration in the events sector is the partnership with Click A Tree. The sustainability initiative includes a reforestation project in Ghana, where, in cooperation with BWH Hotels, a Best Western forest with over 2,000 trees already exists. For three euros per conference participant, a tree can be planted, contributing to climate protection. The designated sustainability initiatives also include a list of all properties supporting the charging of electric vehicles through electric charging stations on their premises.


Access the complete MICE Guide on mice.bwhhotels.de/en/ or find out more on www.bestwestern.de/meetings-events.

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