ICCA acknowledges it’s imperative to strengthen ties between the two organisations and has worked tirelessly as an organisation for many years with the goal of creating this partnership for the pivotal role business events play as a driver of economic growth, and legacy initiatives worldwide.
ICCA and UN Tourism bring a wealth of expertise, resources, and a desire to collaborate to this exciting partnership. By establishing closer links – and enjoying greater access to each other’s professional networks, a new and distinctive narrative will be created around the potential of greater international collaboration.
UN Tourism Secretary-General Zurab Pololikashvili says: “The partnership between UN Tourism and ICCA recognises the growing economic importance of business events for our sector. ICCA has been a valued Affiliate Member of UN Tourism since 2004, and our collaboration has yielded several joint publications and initiatives focused on advancing the Meetings Industry. With this new partnership, we look forward to shaping a more sustainable and resilient future for the business tourism sector.”
During a time of international uncertainty, ICCA’s appointment as the UN Tourism’s chosen partner in the promotion of international meetings reasserts the shared belief in the transformative potential of cross-border collaboration. Both ICCA and the UN Tourism invite industry stakeholders, governmental bodies, and the wider global community to join us on this exciting journey… where business, leisure, and education can bring opportunity, harmony, and hope.
Find out more about ICCA here.