Berislav Marszalek, founder and CEO of Entrio, commented on the investment realization: “The collaboration with Invera Equity Partners will bring significant growth to the Entrio platform in all business segments, strengthening our position in existing markets and opening new foreign markets. With the help of the investment, we will develop new products and services aimed at increasing the sales results of our event organizers and offering personalized events for ticket buyers. We will focus on the segment of major concerts, as well as sports, theatre, conferences, museums, and attractions. For us and Invera Equity Partners, in addition to strong growth, maintaining and further developing the excellent organizational culture within the Entrio team, which we have built over the past 13 years, remains a priority.“
The Entrio platform was established in 2011 in response to the need for a simpler and more modern way of selling and purchasing tickets. Today, Entrio is the leading event platform in the region, operating in three markets: Croatia, Slovenia, and Bosnia and Herzegovina.
“The collaboration will bring significant growth to the Entrio platform in all business segments, strengthening our position in existing markets and opening new foreign markets.”
Denis Sabolović, head of investments at Invera Equity Partners, added: “Invera Equity Partners will make a strong recapitalization investment in the Entrio platform and support it in further growth and development. Operational management of the company will remain with the existing management with full confidence: Berislav Marszalek and Sonja Trajanovski Marszalek. This is our fourth investment, alongside the Museum of Illusions, Marles, and Kompare. Entrio shares a common denominator with the rest of our portfolio as a strong B2C brand with exceptional growth potential, which is one of our areas of expertise. Our experience in adapting such concepts has already yielded excellent results with existing investments; we expect the same result with the Entrio platform.”
The Entrio platform has doubled its revenue for the third consecutive year. In 2023, it sold over one million tickets worth over 16 million euros for more than 3,000 events, marking a record result in the company’s history. This is the fourth and most significant investment since the platform was founded.
