Adventures on the Edge
Boutique by choice and intimate by design, Society for Incentive Travel Excellence’s (SITE) Incentive Summit Americas (ISA) drew 125 incentive travel professionals to St. John’s, Newfoundland, in Canada for four days of networking, education and destination immersion.
Hosted at the wonderful Alt Hotel St John’s, ISA built enduring relationships between incentive travel buyers and suppliers; provided thoughtful education with both personal and professional resonance; and showcased a destination that was brand-new to most attendees.
Destination St. John’s CEO Paul Buggé said, “Hosting so many talented incentive travel professionals dedicated to creating unforgettable experiences that motivate and inspire was a true pleasure. St. John’s, with its unique blend of history, culture, and natural beauty, offers the perfect setting for a transformative and memorable incentive experience.”
Attendees had two mornings of education at the Signal Hill Campus of Memorial University. SITE’s CEO Annette Gregg presented “What’s in Store for ‘24” and then led a seaside chat and lively discussion on diversity, equity, inclusion & belonging with Jeffrey Fehr of Destination Canada.
On the second day, former MMA fighter turned humanitarian and philanthropist Justin Wren packed a powerful punch with his redemption story of a journey from hopelessness and despair in Mexico to meaning and purpose in the Congo.
Afternoon activities provided a range of immersive adventures on the edge, including an unforgettable helicopter flight over Newfoundland’s Irish loop, a whale and bird-watching trip, an ocean safari, and two hiking options.
Delegates were left with a profound sense of the uniqueness of St. John’s and its potential as a compelling location for transformative incentive travel experiences.
Incentive Summit Americas 2025 will take place at the Lodge at Spruce Peak in Stowe, Vermont, from April 1–4.
