An exciting addition to this year’s event, titans of industry will engage with delegates on the power of AI, the importance of audience collaboration, the value of brand-building, the merits of harnessing key data, and the benefits of developing a marketing strategy around face-to-face interaction.
Designed to showcase groundbreaking solutions to help in-house event professionals and marketers create event experiences that fuel business growth, the programme will be split into two parts. The first, on day one of IBTM World, will comprise an exclusive, invite-only workshop for senior executives, VPs and influential leaders from different sectors.
On day two, the Exceptional Experiences Forum will open with ‘Cre-AI-tivity as the new events game-changer: feel the fear, but do it anyway’. Lesly Simmons of Amazon and Paula Medeiros of Palo Alto Networks will explore misconceptions about AI in events. Lizzie Dale, VP Marketing at WPP, will then discuss how events drive marketing spend in ‘Making the business case for face-to-face: how to get more investment for events’, featuring insights from the latest IPA Bellwether report on the demand for in-person engagement.
Event leaders will explore which metrics matter most in a session titled ‘The short-term win & the long-term gain: deciphering what really matters when it comes to measurement’. They’ll share how data can be turned into stories that drive investment. Following this, marketing professionals will present ‘Audience-first every time: attracting people to your events by listening to them all the time’, highlighting the importance of customer insights in boosting SEO, organic traffic, and event attendance.
Jimmy Knowles, Global Head of Experiential at Canva, and Madolyn Grove, Head of Creator Community at TikTok, will close the forum with ‘Building and expanding a world-class event brand – what differentiates good from great?’. They’ll discuss brand equity as a key business asset and share how to build strong, lasting global brands.
Claudia Hall, Exhibition Director at IBTM World, said: “This may be Exceptional Experiences’ inaugural outing at IBTM World but, with our array of pioneering speakers and our dedication to alleviating the challenges faced by in-house event professionals and marketers, we know it’s one that delegates will love. More than anything else, we strive tirelessly to ensure IBTM World provides true value for attendees.”
