Home NEWS IMEX to launch the Event Carbon Measurement Starter Pack

IMEX to launch the Event Carbon Measurement Starter Pack

Sep 9, 2024

What, why and how of sustainability measurement detailed in new Event Carbon Measurement Starter Pack.

Research shows that half of the world’s largest companies are already committed to reaching net zero. The target for all nations to achieve net zero by 2050, as agreed at the UN Climate Change Conference (COP21), is edging ever closer to making consistent and standardized ways to measure sustainability efforts essential in order to benchmark progress and share success in a way that’s meaningful and accessible for all.

A new toolkit, to be launched by isla and IMEX, meets this need specifically for meeting and event planners, providing clear advice and guidance on the what, why and how of sustainability measurement.

Step-by-step sustainability

The Event Carbon Measurement Starter Pack, created in partnership with TRACE by isla and IMEX, is a comprehensive resource, designed to share essential carbon measurement principles and the practical steps needed to reduce an event’s carbon footprint.

The free Starter Pack, available from September 4 on the TRACE website, will:

provide clear guidance on why, what and how to measure carbon emissions, simplifying the process for event professionals
include actionable advice and practical tips for reducing the carbon footprint of events
empower event professionals with the knowledge and tools to implement carbon measurement strategies and navigate the path to net zero

Sustainability support at IMEX America

IMEX and TRACE will explore the Event Carbon Measurement Starter Pack further at IMEX America, taking place October 8 – 10, to help planners understand how to adopt and adapt the toolkit to their events:

The digital Starter Pack will be available to download at isla’s booth where attendees can discuss their carbon measurement obstacles and questions with experts.
The TRACE team will host sessions exploring the principles and practices of carbon measurement: what to measure, how to measure, what to do with the results. They’ll also provide important updates on the emerging legislation organizations need to consider if they want to get ahead of the curve.

“The event industry is one that’s high impact – we have to acknowledge this and take action accordingly,” IMEX CEO Carina Bauer explains.

“The Event Carbon Measurement Starter Pack will help event planners make some simple, planet-friendly changes regardless of where they are on their sustainability journey. For beginners, it’s the obvious place to start and for those who are more informed, it’s rich with ideas on how to step up and accelerate progress. IMEX knows from experience it’s impossible to demonstrate – or even make – headway without baseline measurements. Having robust data to hand means client conversations immediately become more focused and grounded, expanding possibilities for a more positive impact and nuanced long-term planning.”

Anna Abdelnoor, CEO & Founder of isla, adds: “We’re committed to educating and engaging the business events sector on the critical issue of carbon measurement so that event professionals can take charge of their reduction strategies.”

“We’re delighted to be teaming up with IMEX to deliver a practical Event Carbon Measurement Starter Pack that planners can really use. We hope to empower planners and give them the confidence to tackle this new frontier in event planning, which will only grow as legislation changes and the need for meaningful action on climate change increases.”

The Event Carbon Measurement Starter Pack is available on the TRACE website from September 4. Join the waitlist here.