Patrick Howells joins MCI UK as the Director of Business Development. With a distinguished career as the former Managing Director of The Fresh Group and more recently with the team at PeopleActivation, Patrick brings a wealth of experience in expanding market reach and fostering client relationships. His expertise will be instrumental in introducing MCI UK’s innovative solutions to new brands, organisations, and sectors across the UK. This strategic move aligns with MCI UK’s vision to be a creative force for change, building on its successful delivery for clients in the Pharma, Healthcare, and Technology sectors, including Adobe, IBM, and Blackrock.
Patrick commented, “I have experienced and learned much over the past 20 years in the creative events and communications industry and one thing remains true – people make the difference, and clients want to work with the best people out there. I believe MCI UK is a sleeping giant; we have the restless curiosity and flexibility of a start-up backed by the supportive breadth and depth of a global powerhouse.”
Nicole Leida has been appointed as the Director of
Operations, Association
Management and Consultancy Services. Nicole’s extensive background includes her role as Head of Conference and Events at the National Cancer Research Institute, where she led the strategic development of events and educational activities, implemented robust digital programs, and secured global press coverage. At MCI UK, Nicole will focus on optimising account operations and ensuring the delivery of cohesive, high-quality services. Her strategic and streamlined approach is expected to drive greater efficiency and success in achieving MCI UK’s goals.
“I am delighted to have joined MCI and support key accounts during this pivotal moment in their growth. I look forward to contributing my expertise and skills to help them achieve their goals and to also offer my support to other association clients at MCI. Together, we can drive meaningful progress and innovation in our industry,” said Nicole Leida.
Eileen Law joins as the Head of Engagement 
and Communications. Her impressive career includes roles at AMEE – The International Association for Medical Education and Media Group – DCThomson, where she spearheaded strategies to promote the association’s activities, launched new membership systems, and significantly increased membership engagement. Her experience in managing marketing strategies, brand communication, working with diverse stakeholders and digital campaigns will be invaluable in enhancing MCI UK’s engagement and communication efforts for association clients.
Eileen commented, “Joining MCI UK opens up an exciting opportunity to elevate engagement and enhance communication strategies for our clients. By leveraging the agency’s expertise, associations can focus on their core missions while achieving strategic goals more effectively. Our team is dedicated to delivering timely, effective, and professional solutions that cut through the noise and foster meaningful connections, driving impactful results.”
“I’m excited to be working with the team on our mission to seek out like-minded businesses and leaders in the UK who recognise the importance of engaging their people to deliver innovation and growth.”
Managing Director of MCI UK, Charlee Gough commented “Now, more than ever, it is vital for businesses to not just communicate with their audiences but to meaningfully engage with them. To unleash the power of their people to work together to achieve great things.
“I’m excited to be working with Patrick, Nicole, Eileen, and the wider team on our mission to seek out like-minded businesses and leaders in the UK who recognise the importance of engaging their people to deliver innovation and growth.”
These appointments reflect MCI UK’s commitment to investing in top talent to drive innovation and excellence. The combined expertise of Patrick, Nicole, and Eileen will undoubtedly contribute to MCI UK’s continued growth and success in delivering outstanding services to its clients.
