The travel and tourism industry plays a critical role in the global economy, accounting for up to 10% of global GDP — and as much as 70% in certain countries — while supporting 10% of global employment. At the same time, the consequences of climate change and the impact of over-tourism can also affect some cultural and historical sites and treasures that make up the richness of the territories and local communities.
Both Accor and WMF are dedicated to developing and promoting innovative travel solutions that address challenges and contribute to sustainable progress, rather than exacerbating existing issues.
Over the next three years, Accor and WMF will harness their complementary expertise, resources, and global reach to deliver projects that enhance destinations, offer meaningful connections with communities, and build long-term resilience. As part of this partnership, Accor will actively participate in redefining these tourism schemes, ensuring that sites are preserved and continue to attract visitors, sustaining the local economy and developing skills of the local community, without compromising cultural heritage.
“With Accor’s support, we will continue to protect heritage sites and empower local communities to thrive.”
Accor and WMF’s collaboration will continue to unfold over the next three years, with the first initiatives by the beginning of 2025 as well as Earth Day on April 22, 2025. Together, these two leading organizations are setting new standards in sustainable tourism, ensuring that the world’s most treasured places will be preserved for generations to come.
Sébastien Bazin, Chairman & CEO of Accor said, “Through this meaningful partnership, Accor is deepening its commitment to safeguarding the cultural heritage while preserving the world’s most cherished destinations. This collaboration also aims to foster new initiatives for a sustainable and responsible development of the travel sector.”
Bénédicte de Montlaur, CEO of the World Monuments Fund added “At WMF, we believe that sustainable tourism is crucial for the protection of cultural heritage. When tourism is managed responsibly, it not only preserves sites but also strengthens local communities by fostering socioeconomic growth. With Accor’s support, we will continue to protect heritage sites and empower local communities to thrive.”
