The BESLegacy Initiative, developed in 2020 by Business Events Sarawak (BESarawak), is the first and only framework in Malaysia where business event planners can strategise their convention and exhibition legacies and design event programmes that lead to sustainability outcomes such as community development, environmental responsibility, and economic growth.
“Sarawak has been focusing on sustainable business event practices through the Post COVID-19 Development Strategy 2030. Economic prosperity, social inclusion, and environmental sustainability are the three aspirations we wish to achieve and winning this award reflects our commitment to Sarawak’s development,” said The Hon. Dato Sri Abdul Karim Rahman Hamzah, Minister for Tourism, Creative Industry and Performing Arts Sarawak. “We are thrilled to see our efforts widely appreciated by the global industry and will continue to leverage our strengths to position Sarawak as a leading destination for responsible and impactful business events.”
“Making a significant impact is the result of many smaller, meaningful efforts,” said Amelia Roziman, CEO of BESarawak. “This boosts our motivation to continue securing business events that align with both government priorities and the interests of our communities, ensuring that each event contributes to long-term, sustainable progress.”
In a related development, BESarawak signed a Memorandum of Agreement with Universiti Malaysia Sarawak to conduct an economic and legacy impact study to assess the actual sustainability outcomes—economic, social, and environmental—of selected business events hosted in Sarawak. The study will lead to the launch of the legacy impact measurement “dashboard” (data visualisation of business events’ economic and legacy contributions) in the first quarter of 2025.
