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Photo Credit: Bea World Festival

Bea World is a once-in-a-year opportunity to screen the world’s best-in-class events live, join unconventional session formats and learn all you need from smart pioneers for your future success.

27Minutes by 27Names with Thierry Reboul

One of the most resounding talks will be with Thierry Reboul, who will take guests behind the scenes of the Olympic opening ceremony with its creator.

As inspirational as 27Names, this session will offer both a backstage view as well as the unique opportunity to ask any question on what made the ceremonies of Paris 2024, the Olympic and Paralympic Games, something that will never be forgotten and will probably change how sports events ceremonies are created in the future.

– Thierry Reboul, Executive Director for Creative Branding and Ceremonies Paris Olympics 2024
– Salvatore Sagone, Co-founder and President, ADC Group
– Patrick Roubroeks, Founding Director, XSAGA – member of 27Names

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Photo: BEA World Festival

Experience AI: How Artificial Intelligence is Transforming Events, Innovation and Storytelling

There’s enough talk about AI, now it’s time to experience it. At BEA, attendees will explore how AI is redefining event planning, management, experiences and storytelling. Companies today face the challenge of exploring AI tools and their effectiveness for their everyday work and strategic direction, so how can we create a spirit, a culture of curious exploration and learning from each other? As well as having a lot of fun, attendees will learn how gen AI can help you develop new skills and transform the innovation culture of every organisation.

Petra Lammers, CEO and transformation dramaturg
Henry Coutinho-Mason, Author, speaker & entrepreneur

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Photo: BEA World Festival

Building Sustainable, Inclusive, and Ethical Events: Strategies for Success

An engaging panel that will explore crucial topics such as sustainability, diversity and inclusion in the context of planning and managing large-scale events. This panel will provide valuable insights on how to integrate principles of sustainability and inclusivity into complex projects while promoting an ethical and collaborative work environment in order to create great, authentic and inspiring events.

– Jens Oliver Mayer, Managing Director, Jack Morton Worldwide’s German Offices
– Vumile Msweli, Philanthropist, entrepreneur, speaker, executive, columnist and career coach
– Degmo Daar, Speaker and Diversity, Equity, and Inclusion (DEI) practitioner
– Gorazd Čad, Co-founder, CONVENTA

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Photo: BEA World Festival

This year’s edition will take place on November 28th and 29th in the prestigious Auditorium Parco della Musica Ennio Morricone in Rome.


Learn more about the event here.

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