“We are incredibly honoured to receive this award,” said Ash Parker, marketing director at First Sight Media. “This is a testament to our team’s dedication to finding solutions for our customers. Working with Nick and the team at NHS Confed Expo allowed us to exercise our creativity and technical ability to deliver the ‘Content Zone’, which surpassed the client’s vision – with fantastic results.”
Following a successful collaboration in 2023, NHS ConfedExpo organisers entrusted First Sight Media to enhance the 2024 event. The challenge: to elevate the delegate experience by creating engaging, impactful content beyond traditional stage sessions. Rising to the occasion, First Sight Media introduced two purpose-built studios, collectively known as “The Content Zone”. It comprised the Speakers’ Studio, featuring relaxed, in-depth conversations with NHS and healthcare leaders, alongside exhibitor interviews offering unique perspectives. This fueled an “always on” TV-style livestream, reducing audience fatigue and significantly minimising livestream drop-off rates. The visually striking studios became a key attraction on the exhibition floor, enriching the delegate experience.
The Podcast Zone was a platform for healthcare leaders to record podcasts, promote their content and enhance event value for sponsors and attendees alike.
Nick Westerman, Head of Strategic Partner Events at NHS Confederation, said, “The team wanted to create fun and engaging content for this year’s event, ensuring it was cohesive whether attended in-person, remotely, or through post-event content. The Podcast Zone allowed health and care leaders to produce and broadcast their own established or brand-new podcasts live from the show floor. We also focused on creating a bank of genuinely valuable evergreen content, extending its longevity post-event.“
Over the two-day event, First Sight Media produced more than 24 hours of valuable content, available for on-demand viewing. The sessions, hosted on NHS ConfedExpo’s YouTube channel, garnered over 1,500 views at the time of the award submission, ensuring the event’s longevity. The conference attracted 5,600 in-person and online attendees, marking a significant success.
