Conquering Tourism Sustainability Challenges
The Global Destination Sustainability Movement (GDS-Movement), a data-driven international change agency driving socio-economic and environmental transformation in cities and regions across the world has announced a strategic partnership with Murmuration, a statistical software suite (SAS) company harnessing satellite data and using Artificial Intelligence (AI) to support sustainable tourism and environmental performance.
This collaboration will equip destinations working with the GDS-Movement with access to Murmuration’s data-driven solutions, training, and consulting services, aimed at meeting urgent sustainability challenges in the visitor economy and building resilience for the future.
Founded by two space engineers in 2019, Murmuration leverages satellite Earth observation and AI to deliver real-time insights for stakeholders across the visitor economy. Through intuitive dashboards, destination management organisations can monitor environmental and climate trends, assess risks, and optimise resource management.
Guy Bigwood, Chief Changemaker of the GDS-Movement, commented: “We are excited to partner with Murmuration, whose advanced satellite and AI-driven solutions bring outstanding value to our growing community. This collaboration enables destinations to further successfully tackle critical issues, turning complex, correlated data into actionable insights. By equipping destinations with progressive tools, we can help them not only solve today’s challenges but anticipate and manage future impacts.”
In addition to providing these powerful insights, Murmuration will offer tailored training within the GDS-Academy, GDS-Movement partners and destinations, building local capacity for interpreting and acting on data insights. This training complements GDS-Movement’s bespoke consulting services, helping proactive destinations anticipate future challenges with data-driven sustainability, climate, and events strategies.
Tarek Habib, Co-founder and CEO of Murmuration added: “Our partnership with GDS-Movement is a major, concrete step in the journey to achieving positive global impact. The GDS-Movement’s expertise, network, and reach, powered by Murmuration’s technology, enable us to better support tourism stakeholders in reaching their sustainability goals and moving into a regeneration paradigm. Together, we approach topics such as destination sustainability certification, carrying capacity and seasonality using trailblazing tools and methodologies.”
This collaboration integrates Murmuration’s sophisticated data insights and training into the GDS-Movement’s suite of services, setting new benchmarks for more sustainable management of the visitor economy and helping destinations create an increasingly positive impact for years to come.
Source: GDS Index
