Aiden by Best Western is a chic and modern brand from BWH Hotels, whose properties are characterized by individual and exciting designs. The new Aiden by Best Western Velbert is part of the global hotel group with around 4,300 individual hotels.
The new lifestyle hotel will offer 110 rooms, eight meeting rooms, and two rooftop terraces. The hotel operators of the new Aiden by Best Western are André Grimmert and Peter Gebhardt with their hotel brand Heimatquartier Hotels I Events based in Velbert.
Heimatquartier includes a total of four other properties – three of them under the Best Western brand: In addition to the Best Western Plus Parkhotel Velbert, the Best Western Premier Seehotel Krautkrämer Münster, and the Best Western Plus Hotel Stadtquartier Haan, the new Aiden by Best Western project will be the fourth hotel that André Grimmert and Peter Gebhardt operate in partnership with BWH Hotels in the region.
“Our new hotel is characterized by a fresh and young interior – the relatively new lifestyle brand Aiden by BWH Hotels fits perfectly with our individual, stylish property, which is more geared towards a younger clientele. This way, we can address different target groups at one location with our Parkhotel Velbert and the new Aiden,” says Managing Director Peter Gebhardt.
With the new Aiden by Best Western, the hotel operator creates a complement to the existing Best Western Plus Parkhotel, as it targets business and leisure travellers as well as conference guests from Generation Y and Z, who place greater value on unconventional, contrasting designs and an attractive price-performance ratio. The hotel features eight meeting rooms for up to 200 people on the 6th and 7th floors of the hotel, two of which have their own rooftop terraces. The new Aiden will be managed on-site by Hotel Director Dina Pahl, who was previously Deputy Director at the Best Western Premier Seehotel Krautkrämer Münster.
“We have long-standing, highly committed hoteliers and entrepreneurs in our group with André Grimmert and Peter Gebhardt, who have already proven their success at their existing three Best Western hotels in the region. It is a great honour that the two will now launch the second Aiden by Best Western in Germany in Velbert. We are confident that they will successfully position this property and the new lifestyle brand,” says Marcus Smola, Managing Director at BWH Hotels Central Europe.
