The move follows the growing industry demand for greener solutions and reflects MJ’s long-standing dedication to environmental responsibility.
Rewind®, manufactured by Beaulieu (B.I.G.), is already widely used across Europe, and MJ’s is now driving the UK event industry to embrace this superior sustainable alternative. Unlike traditional cord carpet, which has become increasingly difficult to recycle due to the lower-quality pellet it produces, Rewind is a single polymer product that creates a high-grade polypropylene (PP) pellet when recycled. This pellet is in high demand within the plastics industry, significantly reducing the need for virgin PP and advancing the circular economy within events.
MJ’s has successfully removed Rewind’s primary barrier to entry by ensuring it is competitive with traditional cord, making sustainability an accessible and cost-effective choice for all clients.
“If a more sustainable option is available that maintains vibrant colours, provides excellent comfort underfoot, and significantly reduces waste, why wouldn’t you use it?”
“Rewind is a game-changer for the UK event industry,” said MJ’s COO, Jennifer Bishopp. “It requires up to 85% less energy to produce and delivers a 55% reduction in CO2e compared to traditional cord carpet. If we supply the same volumes this year as we did in 2024, but wholly in Rewind, there would be a water saving of 450,000 litres and a CO2e saving of 2000 tonnes. If a more sustainable option is available that maintains vibrant colours, provides excellent comfort underfoot, and significantly reduces waste, why wouldn’t you use it?”
The company’s commitment to Rewind was catalysed during a UK event, where concerns about misleading sustainability messaging surrounding event carpeting were identified.
“As a responsible industry supplier, we recognised the need to challenge this misunderstanding about the sustainability of carpets through increased education and awareness. We are committed to ensuring that event organisers and stakeholders make informed decisions based on verified data. The overwhelmingly positive response from clients and event attendees to the Rewind product range further reinforced this strategic shift,” added Bishopp.
Client adoption has been steadily increasing, with the final push driven by the declining viability of recycling traditional cord carpets in the UK. With the event industry under increasing pressure to reduce waste and improve sustainability credentials, MJ’s proactive approach sets a new benchmark for environmentally responsible event flooring.
MJ’s continues to work closely with Beaulieu (B.I.G.) to support the expansion of Rewind’s adoption across the UK and Europe.
“At Beaulieu, we are dedicated to building a sustainable future by prioritising recyclable products and responsible resource management,” said Bénédicte Lobel, business development manager of Rewind. “We are very proud to partner with MJ’s in this mission. Together, we are committed to making events more sustainable and eliminating carpet waste.”
As MJ’s Event Services leads the charge toward a more sustainable future for events, the transition to Rewind marks a significant milestone in reducing the environmental footprint of the events industry – while delivering high-quality, cost-effective flooring solutions for organisers, venues, and attendees alike.
