Melbourne Convention Bureau successfully bid for the event for Melbourne in 2022, competing against a number of other national and international destinations to secure the highly sought after incentive program.
The event, which includes over 16,000 delegates across six waves, is the largest incentive to ever be held in Australia and the largest outbound incentive from China. Attendees are arriving in Melbourne in groups of between 2,000 and 3,000 people for five days of business seminars, touring experiences and a gala dinner at the Melbourne Showgrounds. It is estimated that the event will generate $100 million in economic impact.
The delegates are staying at eight hotels across the city, generating approximately 32,000 hotel room nights. Amway China attendees will also dine at 50 restaurants across Melbourne and Victoria.
Quote to be attributed to Carl Wen, Director of Special Events, Amway China: “On the special occasion of Amway China’s 30th anniversary, we are excited to meet in Melbourne for our Leadership Seminar. Our delegates look forward to gathering to share knowledge and discover all that this incredible city has to offer.”
Quote to be attributed to Tourism Australia Managing Director Phillipa Harrison: “Tourism Australia is proud to have supported the Melbourne Convention Bureau’s bid for Amway China’s Leadership Seminar. We were competing with other international destinations and the Bid Fund helped to secure the program for Australia, which will be a huge boost for our visitor economy.”
Source: Melbourne Convention Bureau
