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Photo: ICC Sydney

Purpose-designed to host future-focused events, ICC Sydney, managed by ASM Global, has cemented its reputation as the ultimate location to welcome 49,000 attendees through to 35 technology and creative industry events in 2025.

Backed by its team of highly skilled event professionals, world class facilities, technology infrastructure and unparalleled location, ICC Sydney is proving to be the go-to choice for major and startup technology corporations that power hardware and software solutions for medtech, fintech or edutech industries and many others around the globe, including Salesforce, ServiceNow, Google, Ingram Micro, Amazon Web Services, Oracle, Qualtrics, Kaseya and Stripe.

ICC Sydney CEO, Adam Mather-Brown, said ICC Sydney’s contemporary and versatile spaces, boasting advanced audio visual technology, high-speed internet connectivity, and flexible layouts, ensure an optimal immersive experience for organisers, presenters and attendees.

“Being More Than A Venue, ICC Sydney was designed to host events that can shape our collective future. We strive to make a difference for our clients, and we are seeing increasing numbers of startup organisations, alongside well-established brands, hosting events in response to our seamless connectivity, equipment and experienced team that engage discerning audiences and deliver dynamic experiences,” said Mather-Brown.

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Photo: ICC Sydney

Located on ICC Sydney’s doorstep is Australia’s largest technology district, Tech Central, in Sydney, three of the world’s top 100 universities for computer science and the greatest number of STEM graduates and technology professionals in the country. Sydney’s innovation districts provide an ecosystem where resident innovators work across quantum technology, health, medtech and biotech, edutech, fintech, AI, cybersecurity, culture, creativity and digital games; sustainability and the environment.

Stuart Frank from Salesforce added: “ICC Sydney’s team demonstrated again why they were our venue of choice for Agentforce World Tour 2025. Their commitment to sustainability, with existing policies, practices and credentials, is perfectly aligned with Salesforce’s mission and fifth value, sustainability. The support and knowledge from the team is invaluable to the success of our event, and this continues to ring true every time we come back.”

ICC Sydney’s Legacy Program ‘Innovators & Entrepreneurs’ stream helps to connect event organisers with Sydney’s dynamic technology ecosystem, including community partners at the Sydney Startup Hub, the University of Technology Sydney (UTS) Startups @ Central and Investment NSW’s Tech Central. ICC Sydney’s prime location within Sydney provides access to transport hubs, hotels, and restaurants, making it an attractive choice for tech-savvy national and international audiences.


For more information, visit iccsydney.com.au.

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