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Photo: Osaka Convention & Tourism Bureau

In order to enhance the meeting and event planning experience in Osaka, the Osaka Convention & Tourism Bureau (OCTB) and Uber Japan Co., Ltd. have launched a new partnership.

Starting April 10, 2025, this initiative will provide promotional discount codes for Uber rides to organizers and attendees of qualifying international conventions, domestic conferences, and incentive tours in Osaka, aiming to enhance attendee convenience and accessibility. This partnership is a first for Japan in terms of strategically bringing in more MICE events to a destination. Leveraging the momentum of Expo 2025, the partnership aims to encourage even more meeting and event organizers to choose Osaka as their next host destination.

Establishing Osaka as a leading Asian MICE destination 

Driven by the upcoming 2025 World Expo and the development of an Integrated Resort (IR), the OCTB is committed to establishing Osaka as a leading MICE events destination in Japan and Asia. They have established a MICE promotional body with stakeholders from across Osaka, aiming to attract and create MICE events that foster new business and innovation as well as drive global investment into Osaka.

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Photo Credit: Osaka Convention & Tourism Bureau

Hiroshi Mizohata, President, Osaka Convention & Tourism Bureau (OCTB), said: “We are thrilled to announce this new support initiative in collaboration with Uber Japan. The OCTB is committed to positioning Osaka as Japan’s premier and Asia’s leading MICE destination. To achieve this, we have established an all-Osaka MICE promotional body, dedicated to attracting and developing exceptional events, and are determined to implement increasingly innovative strategies. Leveraging Uber’s global reach with services available in over 70 countries and supporting 50 languages, we aim to promote the Uber app’s use in Osaka as well as foster a seamless and accessible experience for participants from around the world at international conventions, incentive tours, and more in Osaka. The OCTB remains dedicated to providing comprehensive support for all MICE events hosted in Osaka.”

osaka_japan
Photo: Osaka Convention & Tourism Bureau

Key Partnership Objectives

To maximize the benefits of this collaboration, the OCTB and Uber Japan will actively exchange information and work together to:

1) Significantly enhance Osaka’s appeal and convenience for meetings and events with the Uber promotional codes, and thus encourage more organizers to choose Osaka as a host destination

2) Increase Uber ride service adoption among attendees at MICE events supported by the OCTB

3) Share service usage data

Shiro Yamanaka, General Manager of Uber Japan, added: “We are truly honored to partner with the Osaka Convention & Tourism Bureau to enhance Osaka’s appeal as a MICE destination. Uber is the best ride-hailing app in Japan for inbound travelers, enabling users in Osaka to easily book taxis, premium vehicles, and rideshare options with just a tap. As Osaka’s global presence continues to grow as host to the 2025 World Expo, Uber Japan is committed to supporting smooth travel in Osaka for international and domestic visitors, thereby contributing to further enhancing Osaka’s appeal.”

About the Osaka Convention & Tourism Bureau

The Osaka Convention & Tourism Bureau is Osaka’s official destination marketing organization (DMO) representing Osaka prefecture, the city of Osaka, and the city of Sakai. Capitalizing on Osaka’s vibrant history, culture, and economy, the OCTB promotes Osaka globally as a premier business, leisure, and convention destination through a wide range of initiatives.


Source: Osaka Convention & Tourism Bureau

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