Over the years, Bea World Festival has documented, honoured, and anticipated the transformations of a market that remains a key strategic pillar for experiential marketing. From its most exciting seasons to its most challenging moments—such as the pandemic, which nonetheless sparked a wave of innovation—the event industry has demonstrated resilience, creativity, and adaptability.
Today, Bea World enters a new phase of awareness, ready to face future challenges with a broader, more sustainable, and forward-looking vision. The 20th edition not only marks a major milestone but also signals a fresh beginning—an entry into a new dimension with the same core mission: to create authentic connections between brands and people through engaging, memorable, and responsible experiences.
To properly honour this anniversary, ADC Group is launching a special publication—available in both print and digital formats—to retrace the Festival’s evolution and celebrate the key players who have participated and won throughout its 20 editions. The publication will be distributed during the Bea World Festival on 21–22 November 2025, and will also be available online. Its contents will be featured in the official Bea World newsletter.
A total of 30,000 copies will be distributed—5,000 printed, and the rest in digital format—to opinion leaders and communication professionals worldwide, including CEOs, marketing and communication executives from major international brands. It will also be sent to heads of PR and communication agencies, as well as top industry suppliers.
