More than 5,500 event venues, hotels, planners, and vendors rely on Prismm to connect and collaborate within virtual environments to create stunning event spaces and experiences. The acquisition of Prismm reinforces Cvent’s commitment to setting the industry standard for immersive 3D event diagramming technology that benefits both event and hospitality professionals.
“Collaborative, easy-to-use virtual event design technology has become an expectation among many event organisers, and our acquisition of Prismm illustrates that we’re continuing to invest to meet this demand, while helping hotels and venues simplify their event planning processes and maximise group business revenue,” said Jim Abramson, Cvent Vice President of Product Management
Benefits of immersive, interactive event design technology are significant for both hoteliers and event professionals, transforming how events are planned, marketed, and executed.
For hoteliers and venue operators, online diagramming tools streamline event creation by reducing planning time and increasing accuracy. Dynamic 3D virtual tours elevate sales and marketing efforts, allowing prospects to explore properties remotely. Offering advanced design tools also helps venues stand out from competitors, with personalised, branded virtual walkthroughs that bring a client’s vision to life.
For event professionals, these tools simplify venue sourcing by enabling accurate virtual site visits, ideal when time and budgets are limited. Precision floor plans and templates support better visualisation of layouts, seating, and decor, allowing planners to spot and resolve issues early for smoother execution.
For both hospitality and event teams, cloud-based platforms improve collaboration through real-time updates, while detailed virtual representations enhance communication with clients, vendors, and stakeholders, making decisions faster and more informed.
“Combining our 3D design capabilities with Cvent’s extensive network and industry expertise will empower event professionals and hoteliers to create unforgettable experiences and drive significant business growth,” said Yaron Lipshitz, CEO of Prismm.
