The global breadth of destinations, venues, hotels and technology specialists reflects an industry that has strong momentum and is well-positioned for the future.
Show floor shines light on global industry
European destinations have expanded their presence more than any other region compared to last year, closely followed by the Middle East. Europe also represents the biggest area of the show floor, with hotel groups the second largest.
The hotel sector is also bringing the largest number of new exhibiting companies to the show, with Barceló Hotel Group, Beachcomber Resorts & Hotels and Unique Resorts Pvt Ltd among them.
Other new exhibitors, which total 15% of booths, range from the Seychelles and Kenya (Africa), Pattaya (Asia), Cyprus and Wales (Europe), Ajman and Saudi Arabia (Middle East), and Peru (South America).
Many of them, both new and returning, are using event design to enhance their impact—keep a lookout for Buenos Aires’ inflatable cocktail bar, New Zealand’s hobbit-themed booth as well as exhibitors using biophilic design to incorporate natural elements such as plants and bamboo.
A giant mirror box, musical interludes, tape art, and a large-scale paint by numbers are among the fun activations dotted throughout the show—all designed to kickstart conversations and inspire ideas for planners’ own events. Alongside this are dedicated quiet spaces devoted to rest, work and well-being.
IMEX Frankfurt is taking place at Messe Frankfurt, May 20-22. Learn more here.
