Each year, UFI recognises excellence across a range of areas, including human resources, marketing, sustainability, and digital transformation. IEG impressed the jury in the digital innovation category with its cutting-edge “All-in-One Ecosystem” solution.
In the “Digital Innovation” category, the theme for the 2025 Award was “Driving Change through Digital Innovation.” The aim of the topic was to identify innovative strategies that demonstrate how companies can use technology to make a measurable impact on the performance of a trade show or organisation, and Italian Exhibition Group clinched the award with its “All-in-one Ecosystem” nomination.
“This achievement strengthens our determination to create increasingly smart and connected experiences for our customers and stakeholders, in line with our mission: to be a Community Catalyst,” explained IEG CEO Corrado Peraboni.
The integrated technology ecosystem, developed by IEG’s Innovation team under Simone Zaccherini, was recognised as the most advanced solution. By combining AI, automation, and unified data management, it helps transform the trade show experience.
The system simplifies interaction between exhibitors, visitors, and organisers — from registration to post-event content access. A mobile app and omnichannel platform ensure continuity across all touchpoints. As a result, users enjoy personalised itineraries, stronger engagement, and better service.
Winners of the UFI Awards 2025 will be officially honoured at the 92nd UFI Global Congress this November in Hong Kong SAR.
