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Photo: Liberty Adriatic

Liberty Adriatic, part of Liberty International Tourism Group, has expressed its support for BeeResponsible, a global initiative rooted in Slovenia and recognised by the United Nations, to support pollinators and raise awareness of their essential role in sustaining ecosystems.

BeeResponsible is more than a slogan or an awareness campaign. It is a mission to protect pollinators, restore ecological balance, and educate the world on why every bee counts. Bees play a critical role in biodiversity and food production, yet their populations are declining at an alarming rate. Through a series of targeted activities, Liberty Adriatic is actively contributing to the protection of pollinators and the restoration of ecological balance.

3 Ways Liberty Adriatic Supports the Hive

1. Donating Beehives to Local Beekeepers
The company provides professionally crafted hives to regional beekeeping families, promoting healthy colonies, improving pollination, and supporting rural economies.

2. Restoring Pollination Systems
Each hive contributes to restoring natural pollination cycles, increasing crop yields, and enhancing local biodiversity.

3. Raising Awareness Through Action
BeeResponsible engages directly with communities through school programmes, partnerships, and storytelling to educate the public and encourage environmental stewardship

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Photo: Liberty Adriatic

Despite their small size, bees have an outsized impact on the planet. A single bee flies up to 88,500 kilometres to produce just 0.5 kilograms of honey, visiting around 2 million flowers in the process. One hive can house approximately 50,000 bees, yet each bee will produce only 1.5 teaspoons of honey in her lifetime. These numbers may seem small, but their contribution to global biodiversity, food security, and ecosystem health is immense.

So far, Liberty Adriatic has donated 28 beehives and supported the birth of over 1.5 million bees. These bees are not just helping pollinate plants. They are helping people. They support families, nourish farms, and bring fragile ecosystems back to life.


BeeResponsible continues to grow through cross-sector collaboration, community initiatives, and individual support. To learn more, visit www.liberty-int.com.

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