Following the unexpected passing of founder William Carmody, First Generation honour his legacy with the appointment of two exceptional leaders who have long been instrumental in the success and evolution of both organisations.
Alexandra Shade has been named President and CEO of First Generation. A cornerstone of the company for more than 30 years, Ms. Shade has played a vital role in transforming First Generation from a boutique film and video production company into the dynamic, full-service marketing and advertising agency it is today. For over two decades as President, her unwavering commitment to client advocacy, creative excellence, and innovation has driven First Generation’s growth and reputation. Under her continued leadership, the company will remain true to its values: prioritising client relationships, embracing technology, and fostering a vibrant, creative culture.
At TechniCom Audio Visual, William Carmody III has been officially named President and CEO, after a decade of leadership that has already positioned the company as a regional leader in audiovisual production. A true expert in AV technology, Bill brings a forward-thinking vision rooted in a deep understanding of cutting-edge equipment and the rapidly evolving needs of the industry. Having grown up under the mentorship of his father, he embodies the Carmody spirit of service, innovation, and entrepreneurial strength. He is poised to lead both TechniCom and First Generation into a new era of integrated excellence.
Together, Ms. Shade and Mr. Carmody represent the next generation of leadership—one that respects the past while charging boldly into the future. With their combined experience, passion, and vision, First Generation and TechniCom are positioned for unprecedented growth and creative success.
This is more than a transition—it’s a reinvigoration of purpose and possibility.
