Event Masters has been named MICE Agency of the Year at the Belgian Travel Awards, held last Friday. This distinction honours the agency that has most distinguished itself through vision, innovation, tailored experiences and measurable impact across the full MICE spectrum. It marks the second win in three years and reinforces Event Masters’ position as a leading MICE partner in Belgium and beyond.
The jury praised Event Masters for its strong 360° approach, bringing incentives, conferences, teambuilding and corporate events together under one integrated ecosystem. Through the three specialised brands within Group Event Masters – Event Masters, Runmate and Team Masters – the agency combines creativity, operational excellence and strategic insight to support organisations in both domestic and international markets.
CEO Bert Knuts highlights the importance of this recognition: “This award celebrates the full breadth of what we do – incentives, events, teambuilding and conferences. It confirms that our vision works and that our teams make a difference every single day. We are proud, grateful and motivated to push the bar even higher.”
Within the growing international incentives segment, Event Masters has built a strong reputation for transforming travel into a strategic driver for leadership, culture, motivation and retention. Companies are seeking experiences that inspire, connect and generate real organisational value — a philosophy deeply embedded in the agency’s way of working.
Evelien Schepers, Head of International Events, explains: “Incentive travel has evolved far beyond rewarding performance. Today, it’s about creating meaningful experiences that strengthen teams and reinforce culture. That is exactly what we specialise in.”
Runmate, the congress and PCO/DMC brand within the group, has also contributed to this award through its strategic, content-driven approach to conferences and summits, designed to create lasting organisational impact.
The jury also highlighted the collaborative spirit of Event Masters between teams, with clients and with a strong international partner network as a key factor in achieving consistent excellence.
Find out more about Group Event Masters here.
