After setting the standard for event storytelling, Porto’s business events ambassador, Ofelia de Souza, returns with a new campaign that once again places Porto and the North of Portugal in the spotlight of the global MICE scene.
During the ICCA World Congress opening, participants and partners had the opportunity to be among the first to witness The Big Trend. This exclusive premiere captured the audience’s imagination and celebrated the creativity, authenticity, and human warmth that define our region.
The campaign visits iconic locations in the region, conveying the genuine and welcoming character of Northern Portugal. The public premiere of the campaign is scheduled for 27 November, with broadcast on all digital platforms and social networks of Porto and the North of Portugal – Convention & Visitors Bureau.
Learn more about Porto as an event destination here.
