VOK DAMS, one of the world’s leading agencies for events and live marketing, is reshaping strategic event planning with Digital Doppelgängers. These AI-driven audience models provide early insights into expectations, needs, and potential barriers, enabling event concepts to be developed with future participants in mind from the very beginning. The result: audiences become co-creators, shaping the event long before it is brought to life.
VOK DAMS is already applying this method to client projects. Their latest whitepaper, “How Digital Doppelgänger Shape Future Live-Events”, provides the strategic foundation and opportunities this approach creates for marketing and communication. The whitepaper is available free of charge here.
What are Digital Doppelgängers?
These early insights reveal what people need, expect, or reject. This enables precise alignment of content and touchpoints, resulting in experiences that are more relevant, more effective, and more impactful for brands, businesses, and communities. Previously, many decisions in event design and dramaturgy were based on data collected only after an event or through costly surveys. The Digital Doppelgänger approach fundamentally changes this: insight flows into the concept phase. “Post-data” becomes “pre-data,” and retrospective analysis becomes proactive design.
“We don’t just want to understand audiences, we want to design with them,” explains Dr. Anja Schmidt-Ott, Senior Consultant Change & Communication at VOK DAMS Events & Live-Marketing. “Digital Doppelgängers give us a deeper understanding of what drives people and help us create moments that connect, move, and last.”
With Digital Doppelgängers, VOK DAMS continues to advance its innovation strategy in live marketing with one clear goal: creating experiences that connect brands and people.
Learn more about VOK DAMS here.
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