This year’s edition centres around a simple idea – a meal – but the ambition goes beyond food itself. Each agency will host its own initiative supporting organisations that address food insecurity, while also creating opportunities for people to come together, connect, and share something many take for granted.
Because food insecurity isn’t only about access to meals. It’s also about the moments around them: time shared, conversation, dignity, and belonging.
More Than a Meal
Across Europe, agencies are bringing the idea to life in very different ways, many in collaboration with clients and partners. From community lunches and social restaurant partnerships to cooking, fundraising, and meal distribution initiatives. To a gala lunch for residents of nursing homes, dinner with strangers, and initiatives supporting children in need.
An open invitation
27Names invites others across the industry, agencies, brands, and individuals to follow along, amplify the initiatives, or take part. Join a local activation. Support a food-related organisation in your own city. Or simply use the day as a reason to gather people around a table with intention.
About 27Names
Founded in 2008, 27Names is the leading network for Europe’s best live-experience agencies specialising in live experience and brand communication. Each member represents its country as a market leader, working together to share knowledge, raise standards, and shape the future of the industry.
Learn more about 27Names here.
