VOK DAMS worldwide is opening a new office in Shenzhen, further expanding its targeted presence in the Chinese market. This step responds to two key developments that are increasingly positioning Shenzhen as a key location for international events and live marketing.
First, the city is gaining significant importance as a destination for leadership meetings, executive summits, and board meetings. Shenzhen is widely regarded as a “cyber city” – a well-designed and welcoming ecosystem that attracts future-driven international leadership teams. Speed, transformation, and innovation are tangible here.
Anyone looking to understand what’s next in technology, mobility, AI, commerce, or industry can experience it firsthand in Shenzhen. Leadership events provide direct access to industry-leading companies, innovation hubs, and the developments shaping global markets.
At the same time, Chinese tech and digital companies based in Shenzhen are evolving into global players. Their brand, product, and communication activities are internationally oriented and are increasingly supported by global IRL marketing. The region is home to leading companies such as Huawei, Tencent, DJI, and BYD, making it a launchpad for global brand activation.
Shenzhen as a global event and innovation hub
Shenzhen is one of the most dynamic technology and innovation ecosystems in the world. Development, production, and application are closely interconnected, with new technologies moving rapidly from idea to real-world implementation.
This tight link between speed and execution defines the city’s character – an environment where the future is already tangible.
That is precisely why Shenzhen is gaining importance for international live marketing. Events are deliberately placed in this context because it adds a new level of depth. They do not take place in isolation, but within an environment that makes transformation, speed, and execution immediately tangible – expanding their strategic dimension.
In recent months, VOK DAMS worldwide has already delivered several international projects in the region, including for SAP and Emirates. Further projects are currently in planning.
“Brands are increasingly relying on a combination of global execution quality and strong local relevance in each market when it comes to international IRL marketing. The decisive factor is the local context: what works in Shenzhen or Shanghai cannot simply be transferred to markets such as Berlin, Paris, London, New York, or Dubai – and vice versa. Successful live marketing can only be achieved with local expertise, cultural understanding, and a high level of execution speed,” explains Benoit C. Thebaut, Managing Director APAC at VOK DAMS worldwide.
VOK DAMS in China
VOK DAMS has been established in the Chinese market since 2004 and is represented with offices in Beijing and Shanghai in the country’s key economic and innovation hubs. With its Shenzhen presence, the company is now expanding into southern China and the Greater Bay Area.
This creates a closely connected network of locations in one of the world’s most dynamic markets, with direct access to political, economic, and technological key regions.
The locations complement each other strategically: Beijing, as the political centre and home to numerous corporate headquarters; Shanghai, an internationally oriented economic, financial, and business hub; and Shenzhen, a high-density technology and innovation hub.
The new VOK DAMS office serves as a tech hub for the region, focusing on clients in the technology, digital, and automotive sectors.
Learn more about VOK DAMS Worldwide here.
