Spaces for connection, knowledge and new perspectives
Where people come together, ideas emerge. Where ideas emerge, something new begins. This concept lies at the heart of the campaign, highlighting the importance of personal interaction in both business and scientific contexts. Congresses, conferences, and business events are more than opportunities to share information: they facilitate knowledge transfer, encourage new connections, and create space for dialogue and inspiration, paving the way for collaboration, innovation, and fresh perspectives.
MCG offers far more than just the right venue. With a total of 44 event spaces of varying sizes, an experienced event management team, in-house catering and state-of-the-art event and media technology, MCG provides the ideal conditions for the professional planning and execution of a wide range of business events. From the historic elegance of Congress Graz to the modern, flexible event spaces at the Messe Graz, a diverse selection of venues caters to individual requirements.
In addition, MCG offers attractive business event packages for events with up to 450 participants. These packages combine selected event services into clearly defined offers, allowing companies to plan their events with ease, transparency and cost certainty. The aim is to place greater emphasis on small and medium-sized event formats while specifically reaching out to businesses in Graz and the surrounding region.
A new campaign with a clear message
The campaign features a distinctive visual identity and a clear message: “WHERE IDEAS SPARK”. The spark, as the central design element, symbolises the inspiration and new possibilities that arise when people, knowledge and different perspectives come together.
The campaign is supported by a range of communication activities across digital channels, outdoor advertising and selected partnerships. These measures aim to further increase MCG’s visibility in the business events sector, both regionally and beyond.
Mag. Martin Ullrich, Managing Director of Messe Congress Graz, said: “With our new campaign, we are placing a clear strategic focus on marketing our event venues. Our aim is to make better use of existing potential, reach new target groups and strengthen our position in the business events sector over the long term. In doing so, we are not only opening up new opportunities for MCG, but also contributing to Graz’s attractiveness as a business destination.”
Learn more about Messe Congress Graz here.
