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Photo: DesignBlok
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INTRO 2026

A handful of Central European destinations boast a remarkable blend of Gothic, Art Nouveau, and contemporary architecture, and the Czech capital is one of them. Its Art Nouveau and Art Deco locus classicus, the Industrial Palace, sat forlorn for over a dozen years after a devastating 2008 fire engulfed it. This year, the imposing edifice reopened after a meticulous renovation and welcomed its first guests, including a major design conference. Praised as an ingenious work of Czech craftsmanship, the building is set to benefit event organisers and locals alike. Beyond the grand opening, the city continues to upgrade its abodes, refining its well-kept boltholes and hosting international conferences. With 3.8 million visitors flocking in the first half of the year, Prague Airport supports the city, serving more than 195 destinations worldwide.

Once touted as a more affordable, yet equally beautiful, alternative to Vienna, Prague debunked that myth long ago. The city’s glistening spheres, below which trams whizz punctually and tourists move between both banks of the Vltava, no longer draw weekend tourists.

Instead, Prague is targeting high-end visitors and business guests, whose spending is rising rapidly. All this means the city can stand toe-to-toe with other Central European capitals. With a range of stunning, stately, or less conventional industrial venues, the city is also a haven for creative conferences. Kongres Magazine visited the 28th DesignBlok, Central Europe’s largest design conference, to uncover the buzz behind the building adorned with the inscription “1891” and to keep an eye out for Prague’s unconventional conventions.

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Photo: DesignBlok

NEED TO KNOW IN 2026

The inscription “1891” on the Industrial Palace recalls its origins as the centrepiece of Prague’s Jubilee Exhibition, when its steel-and-glass construction embodied the age’s technical confidence. The 16 October 2008 fire destroyed its left wing, leaving the building incomplete for almost eighteen years. Comprehensive reconstruction began in January 2022 and continued until September 2026, returning the palace to use and making DesignBlok one of its opening highlights. The 28th festival took place from 7 to 11 October, while DesignBlok Talks brought its professional programme to the central hall on 6 and 7 October.

The restoration’s most compelling achievements reside in its craftsmanship. More than 5,000 stained-glass panels, containing over 100,000 individual pieces of glass, make up part of the renewed building. Its painted ceiling and ornamental details demanded the combined expertise of restorers, carpenters, metalworkers and clockmakers.

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Photo: DesignBlok

DID YOU KNOW?

Prague’s monastic breweries offer a particularly agreeable detour through the city’s cultural history. Within the grounds of Strahov Monastery, founded in 1142, the present brewery continues a brewing tradition more than six centuries old. Its contemporary revival began in 2000, and today it offers more than twenty-five varieties of craft beer. A visit brings Czech cuisine and brewing craftsmanship into proximity with the castle district, offering an appealing setting for a leisurely encounter after a demanding conference programme.

Břevnov Monastery traces its brewing association to its foundation in 993. That venerable lineage has experienced interruptions, with the modern brewery established in 2011 in the former Baroque stables. Producing up to twenty beer styles annually, it combines a remarkable historical setting with a distinctly contemporary approach to brewing.

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Photo: Prague CVB

BEST INCENTIVE IDEA IN 2026

Prague’s labyrinthine streets invite intrigue, and QUIX Event has translated that atmosphere into Secrets of Prague, a premium outdoor experience inspired by Dan Brown’s world. Historical maps, cryptographic challenges, and augmented reality guide participants through a narrative brought to life by professional actors portraying costumed guardians. The city becomes an elaborate stage where participants decipher clues and share discoveries, giving familiar surroundings a fresh layer of mystery.

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Photo: QUIX Events

PERFECT GIFT

A chocolatier’s anniversary might ordinarily be celebrated with something destined to disappear in a few indulgent mouthfuls. Steiner & Kovařík has chosen a more enduring expression, marking twenty years with a limited edition collaboration with Czech footwear brand BOTAS. The “Gold” Botasky Iconic collection pairs chocolate-inspired design with shoemaking craftsmanship, with each handmade pair combining smooth leather and suede. Created with Silvia Steiner and footwear specialists in Zlín, the collection pays tribute to the imagination behind the chocolate brand’s development.

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Photo: Botas
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Photo: Prague Exhibition Grounds

PRAGUE'S FEATURES

Natural and cultural factors

Prague wears its cultural pedigree with an assurance few capitals can muster. Gothic silhouettes, sumptuous Baroque interiors, and the geometric precision of Czech Cubism coexist in a cityscape that rewards even the most aimless wanderer. Its selection as the Arts & Culture winner in Air Canada Vacations’ 2026 Travellers’ Top Picks further recognises an appeal that transcends its postcard views. Recently, contemporary creativity has reclaimed former ecclesiastical spaces and industrial buildings. For event organisers, this abundance provides a particularly fertile setting, where the accompanying programme can carry as much intellectual and aesthetic weight as the conference itself. At the Exhibition Grounds, Stromovka’s proximity lets the monumental Industrial Palace converse with a gentler, greener Prague. This interplay between built heritage and open space is one of the destination’s quieter assets, giving organisers opportunities to extend events beyond the confines of a hall.

General and transport infrastructure

Behind Prague’s romantic façades lies the practical machinery of a thoroughly connected capital. Václav Havel Airport handled almost 17.8 million passengers in 2025, with 84 airlines linking the city to 194 destinations. Its announced 2026 network includes 195 destinations served by 85 carriers. The addition of American Airlines’ daily Philadelphia service further strengthens its transatlantic reach, an asset for congresses drawing delegates from beyond Europe.

Across the city, trams offer practical transport and a privileged vantage point from which to observe Prague’s changing architectural vocabulary. For organisers, the combination of airport connections and extensive public transport provides a sound foundation for programmes spread across several venues.

Tourist infrastructure

In April 2026, Prague City Tourism and Prague Castle Administration formalised a partnership to improve visitor services at the capital’s most prominent heritage complex. The initiative will be underpinned by uniform service standards, systematic staff training, and regular mystery shopping, supported by analysis of visitor feedback. The scale is considerable: Prague Castle welcomed more than eight million visitors in 2025, of whom 2.6 million completed the official visitor circuit.

Prague City Tourism’s emphasis on culturally minded travellers and higher service standards therefore complements the needs of the events industry. The city’s considerable inheritance may secure attention, but the quality of its hospitality will determine how convincingly that attention becomes a lasting relationship.

Meetings infrastructure

Prague is adding a contemporary chapter to its congress architecture while restoring one of its most illustrious originals. At Prague Congress Centre, building a new exhibition hall represents an investment of about CZK 1.35 billion. Designed by Barcelona’s OCA Architects in collaboration with CMC Architects, the elongated structure will provide 5,000 m² of net exhibition space, divisible into five independent sections. Its integration with the existing complex will let organisers bring congress sessions, exhibitions, and social functions together on one campus, including gala dinners for 1,500 guests. The venue currently promotes the new hall for events from 2029, with the project targeting LEED Gold certification.

Elsewhere, the restored Industrial Palace offers a different scale. Its 11,000 m² comprises a central hall, two wings and entrance facilities, with the rebuilt left wing alone accommodating up to 3,600 participants in theatre style or 2,000 for a gala dinner. The central hall seats 1,750 delegates beneath its restored decorative features. Its return broadens Prague’s repertoire with a setting whose visual identity is inseparable from the city itself.

Marketing buzz

“Unconventional Conventions” is an apt motto for a city that takes pride in a slew of unusual venues. The proposition rests on a proven track record. Prague ranked sixth in the latest ICCA city ranking reported by the convention bureau and hosted more than 5,000 events attended by over 850,000 delegates in 2025. More than fifty gatherings drew more than 1,000 participants, while events for 50 to 500 delegates saw the strongest growth. This breadth suggests a destination equally comfortable hosting large international congresses and more intimate professional encounters.

PRAGUE FACT SHEET

Destination population:1,398,674
The number of 4* and 5* category hotel rooms:27,306
The number of 4* and 5* category hotels:333
The size of the largest hall in the city (in m2):10,237
Maximum hall capacity in theatre style (the largest hall in the city)13,500
Banquet hall maximum capacity (the largest hall in the city):2,400
Average internet speed when organising events (Mbps):37
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Photo: Prague Airport

FIND OUT MORE

Prague Convention Bureau
Rytířská 398, 110 00
Prague, Czech Republic
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T: +420 224 235 159
E: info@pragueconvention.cz
W: https://pragueconvention.cz/

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