Here are five experiences to keep an eye out for at the Sands Expo once the 2018 edition of IMEX America opens, starting with Smart Monday, on October 15. The full business bonanza of the trade show runs October 16 -18.
Recent research carried out by MPI Outlook for the IMEX Group showed that more than two thirds (69 per cent) of event planners expect to include experiential elements in their meetings and conventions from now on, while a further 16 per cent plan to add them in a year or two. For the 5 per cent expecting to introduce them in three years or more, IMEX America is likely to prove that’s just too late; attendee expectations are higher than ever and growing every day, fueled by exceptional live experiences now available at home and at play.
1. The MPI Carnival
2. C2 Learning Labs
3. IMEX Live Zone
Sample a smile-inducing selection of interactive live event experiences. The Live Zone will be home to giant, mobile puppets, a VR zip line, digital caricatures, artists, jugglers, a Kinetic Magic Wall and a living wall. These concepts, some small and some mighty, can easily be planned into traditional event formats.
4. IMEX Tech Zone
5.The Legacy Wall
IMEX America takes place October 16 – 18 at the Sands® Expo and Convention Center at The Venetian® | The Palazzo® in Las Vegas, preceded by Smart Monday, powered by MPI, on October 15.