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ICCA reveals regional hubs for 59th Congress

Aug 18, 2020

ICCA’s 59th Global Congress in Kaohsiung will showcase a unique hybrid model, complemented with regional hub events created across the globe to coincide with and share the experience for those unable to attend the main congress. A virtual option will also be available to those choosing to stay at home or located in the Americas.

Locations for the regional hubs are:

– Cape Town, South Africa
– Sarawak, Malaysia
– Latin America Virtual
– Luxembourg
– Malaga, Costa del Sol, Andalucia, Spain
-North America Virtual
– Riyadh, Saudi Arabia

The North and Latin American Chapters will be hosting a bespoke virtual hub, including regionally relevant content and business exchange.

Themed: “Transforming Global Events Together” – The event will allow ICCA’s global community to connect with each other and explore new ideas, formats and technologies to combine efforts and create the “Kaohsiung Protocol.” This will be a framework that identifies major trends and key strategies that enable the international meetings industry to thrive, now and into the future.

ICCA’s Congress will go beyond borders in 2020, providing risk-free, flexible registration options that allow attendees to change their registration type as necessary. The hub events will feature live, streamed content from Kaohsiung as well as bespoke, local content in each of the destinations.

ICCA CEO Senthil Gopinath said: “The regional hubs allow us to provide members with a variety of attendance options depending on their ability and attitude to travel. The 59th ICCA Congress has provided an opportunity to re-imagine the way we deliver the event and we are excited to be working with so many local and global partners to ensure it meets the expectations of all attendees. I take this opportunity to thank the regional hub hosts and commend their commitment to bringing the ICCA family and the meeting industry together.”

All content and attendees will benefit from a six-week long interactive “Road To Kaohsiung” pre-congress programme, which will explore key issues, connect attendees and create a dynamic hybrid experience.