It was at a meeting in Paris on February 4th, 1973 that an initiative was proposed and actioned to create an association focused on the young and fast-growing incentive market from North America. The name EUROMIC was chosen that day, and from then to now, all who have been in euromic have worked to ensure it stands for quality, professionalism, delivery and excellence.
The founders – 9 of them from across Europe (and all from the Common Market Travel Association) – moved quickly and held the inaugural meeting in Basel, on March 31st, 1973, establishing the association from notion to reality. By the end of the year, they had already published the first EUROMIC directory – a full print run of 250 featuring 10 destinations.
In the coming year, the organisation will mark this great history, all the while looking forward to the future, with a series of events and programmes to enhance what they deliver to their clients and their experiences including special events at the industry tradeshows; lessons learnt on the industry up to the present day, and how the next generation sees the future; a “50 Years Old – 50 Years Young” podcast; the return of our ever-popular “euromixology” and more yet to be revealed.
In the year that two other great industry institutions mark 50 years ‘service’, euromic stands alongside both with a shared heritage, history, quality, legacy, and future. Turns out 1973 was quite the year.
Find out more about euromic here.