The full transition includes a refreshed logo, visual identity and brand architecture that unite the campus under one clear and confident name: Liverpool Experience Campus (LEX).
The launch of Liverpool Experience Campus marks the culmination of a two-year strategic review shaped by extensive consultation with staff, clients, partners and audiences. Since opening in 2008, the campus has welcomed more than 10.5 million visitors, reflecting the scale of activity and the impact it has had in bringing people together for conferences, exhibitions, entertainment, and community events. This strong foundation shapes the new Liverpool Experience Campus identity, connecting both its origins and the ambitious future it is building.
At the heart of the launch is the reveal of the new Liverpool Experience Campus logo. Designed to reflect the energy, creativity and ambition of Liverpool, the new identity celebrates the organisation’s role as a place where experiences of every kind come to life, from global conferences to arena-filling performances.
Inspired by the spirit of the city, the new design expresses the campus’s personality with confidence and clarity, embodying its position as a dynamic, world-class destination.
The brand launch also reaffirms Liverpool Experience Campus’s long-term commitment to supporting Liverpool’s visitor economy and driving social value for the region. Beyond the events it hosts, the organisation plays an important role in creating jobs, supporting skills development and opening up opportunities for local communities.
Liverpool Experience Campus begins this new chapter with a strong pipeline of events, an ambitious vision for future growth, and a renewed focus on delivering unforgettable experiences for audiences, organisers and visitors from around the world.
