Cvent’s acquisition advances its vision to digitise the Total Event Program (TEP) and deliver a single connected platform for organisations to manage every format, whether internal or external, in-person, hybrid, virtual, or webinar. By adding ON24’s intelligent digital engagement capabilities, Cvent enables a growth strategy, where every touchpoint generates connected first-party data that organisations can activate to drive pipeline and revenue year-round.
Continued Investment in ON24
Cvent, an industry-leading meetings, events, and hospitality technology provider, plans to continue to invest in and grow the ON24 platform with a steadfast focus on AI and its enterprise-grade reliability and compliance standards. Organisations that rely on ON24 for webinars and digital engagement can expect the same industry-leading experience they trust today — now strengthened by Cvent’s direct investment, proven AI innovation, and a broader vision for how events and webinars work together to power growth.
Marketers will benefit by running a more unified engagement strategy across webinars, digital experiences and in-person events — capturing and connecting rich first-party data across event formats, while simplifying their event tech and MarTech stack.
“The way organisations engage audiences, fuel demand and build long-term brand loyalty has fundamentally changed, and the Total Event Program is how today’s marketers are keeping pace,” said Reggie Aggarwal, Founder and CEO of Cvent. “In-person, hybrid, webinars and digital experiences all have to work together to drive real business results. Bringing ON24 into the Cvent portfolio is the next step in delivering on that vision.”
A Broader Event Platform Strategy
Recent acquisitions reflect Cvent’s continued investment in building a comprehensive event-led growth platform that supports engagement across event formats. With the addition of ON24, Cvent now offers a portfolio of AI-powered webinar and video engagement solutions designed to meet unique customer needs and marketer use cases, giving organizations the flexibility to choose the right solutions for their goals, while helping facilitate a more connected event strategy.
