Ovation Global DMC has expanded its African portfolio to 15 destinations ahead of IMEX Frankfurt 2026, marking the largest single expansion of the company’s African footprint in recent years.
The growth brings thirteen new destinations into Ovation’s portfolio, anchored by a new strategic partnership in Morocco with Activ’Travel and supported by additional partner agreements across East Africa, Southern Africa, and the Indian Ocean. Together with the long-established Ovation Egypt DMC and Ovation Mauritius DMC operations, the portfolio now covers 15 destinations across the continent, strengthening one of the company’s fastest-growing regional offerings within Ovation’s global network of 150+ destinations worldwide.
Ovation’s portfolio in Africa now includes Morocco, Egypt, Kenya, Tanzania, Rwanda, Uganda, Zanzibar, Botswana, Zambia, Zimbabwe, Mozambique, Namibia, South Africa, Seychelles, and Mauritius. Together, these destinations enable Ovation to deliver end-to-end destination consultancy, event design, event planning, and sustainability solutions for corporate clients, event agencies, and international associations across incentive programmes, executive meetings, large-scale events, and conferences.
“Ovation’s expansion in Africa is about giving clients broader destination choice within a coordinated global structure they already know and trust,” said Rutger Hoorn, Vice President Global Sales & Strategic Partnerships at Ovation Global DMC. “For buyers evaluating Africa today, the continent offers a compelling combination of accessibility, local expertise, distinctive experiences and growing infrastructure for meetings, incentives and events.”
The expansion reflects continued buyer interest in African destinations that combine accessibility, cultural depth, and world-class safari and wildlife experiences, which define some of the most sought-after incentive programmes in the world. The growing urban infrastructure for meetings, incentives, corporate events, and conferences across the continent further strengthens its appeal for international buyers. Ovation’s portfolio in Africa brings together urban meeting capitals and nature-driven incentive destinations, from Cairo, Cape Town, Kigali, Marrakech, and Nairobi to the Maasai Mara, Victoria Falls, the Okavango Delta, Zanzibar, and the Seychelles.
Recent recognition also underscores Ovation’s capabilities in Africa. In 2025, Ovation Egypt DMC, represented by strategic partner Emeco Travel Egypt, received a SITE Crystal Award for Excellence in Incentive Travel: Africa/Middle East, recognising the Egypt Diamond Invitational 2023 Incentive Experience.
Morocco is a timely addition to the portfolio. As the country prepares to co-host the 2030 FIFA World Cup, Marrakech is among the confirmed host cities, adding to the visibility of a destination already valued for its event infrastructure, heritage, and range of high-impact group experiences.
Beyond these key markets, Ovation’s portfolio in Africa also covers destinations that offer a distinct kind of distinction. Rwanda offers a uniquely organised event environment anchored by the Kigali Convention Centre. Egypt is being reshaped by the continued rise of the Grand Egyptian Museum and the expansion of Cairo International Airport. Botswana and Namibia deliver some of the world’s most exclusive nature-led incentive settings, from the Okavango Delta to the dunes of Sossusvlei. The Indian Ocean islands of Seychelles, Mauritius, and Zanzibar combine premium hospitality with strong cultural identity, ideal for executive retreats and reward travel.
Ovation Global DMC will present its expanded presence in Africa during IMEX Frankfurt 2026, which takes place from 19 to 21 May 2026 in Frankfurt, with a day of specialist education on 18 May. The company will meet with buyers, agencies, and association planners attending the show to discuss destination opportunities across Africa and its wider global network.
Learn more about Ovation Global DMC here.
