Cvent today announced the Cvent Centre for Event Insights, a new research and thought-leadership arm. Great events have always been about people. Today, technology is reshaping how those people connect, plan, and create unforgettable experiences. The Cvent Centre for Event Insights works uniquely at the intersection of events, hospitality and technology; unlocking research, best practices and ideas that move the industry forward.
As an early signal of the work the Centre will deliver, Cvent previewed a few findings from a newly commissioned Forrester Consulting study on the event performance landscape.
“The events industry does not need more noise. It needs clearer proof of what drives performance,” said Amy Lucia, Chief Marketing Officer at Cvent. “The Cvent Centre for Event Insights is being built to give event and hospitality leaders a sharper perspective, stronger evidence and practical ideas they can use to make smarter decisions. We’re excited to bring this centre to life at a time when live experiences carry more weight, and when the expectation to turn those moments into measurable business value is only growing.”
Today’s announcement marks the first step in a broader rollout that will deliver flagship research, ongoing commentary, and future benchmark-style insights intended to help the industry monitor trends and stay ahead of the curve.
More information on The Cvent Centre for Event Insights can be found here.
