Q:Who are you?
A: My name is Rok Švab, 27 years old and I come from Celje. I’ve spend my childhood in Gorenjska and then moved to Celje. Working in tourism is my passion and I guess as well my destiny somehow connected to my ancestry. For all my life I have worked jobs connected to tourism and hospitality which intrigued the love of tourism business. In the other hand, I’m not a routine person and this is a field which suits me so far the most. When I joined Palma, one of the most successful tourism companies in Slovenia as a student, I was working in many different areas to develop needed skills and needed professionalism before the permanent empdloyment. Two years ago, my professional path brought me to MICE industry and a great opportunity which I found as the biggest professional challenge in my career.
Q: What is your favourite meetings brand?
A: Favourite meeting brand for me is Palma for one special reason; the passion of brand creation which is in my opinion the most important factor for a company. It was a crucial factor for the company to become one of the most successful tourism brands in Slovenia. Every project we are making is carried out with high professionalism and skilled people, two main factors needed for success. The best proof for that are our clients who give us positive feedback. As one of our clients said “the word impossible” does not exist for us!
Q: What’s the bravest thing you’ve ever done?
The bravest thing for me was the EuroBasket 2013 project, which was held last year in Slovenia. This was the biggest inbound project that Slovenia hosted in history. I was in charge for Incentives who were top companies and brands from Europe and beyond. Providing the best service on high professional level was a great challenge and a thrilling experience which gave unforgettable moments in my life.
Q: What’s your alternative career fantasy?
My alternative career fantasy is connected to history and Archaeology. I have dreamed to be an Egyptologist who would work with Ancient Egyptian History. I’m very curios person who loves history, technology and marketing. In tourism I think I have found a kind of balance between all of them.
Q: What are you obsessed with at the moment?
I’m obsessed with implementing new ideas with the latest innovations and trends in my field of work. To present Slovenia as a quality MICE destination who can challenge even the best destinations of the World.