outhern destinations are always attractive. Sun and sea is always a hit. Not only for the leisure but also for meetings and events. Eastern European countries were and are of interest for many years. South-East Europe has both of these attributes.

In the region of South-East Europe you will find ten countries that very differ from each other but on the other hand have many things in common, also in the meetings industry.

South-East Europe as a meetings and incentive travel destination does not exist on the market. It is in our hands what are we going to do with that. We have a possibility to write a story of success.

Despite the difficult current market conditions countries of the South-East Europe have a potential to come out as winners.

Several factors speak for that. Major are short distances to the main markets in Europe, novelty factor, professional service, excellent value for money, genuine hospitality, rich and diverse offer and many more.

Proof for that is the annual marketing event organised in Ljubljana/Slovenia. The second Conventa greeted over 100 exhibitors from the region of South-East Europe and over 100 hosted buyers from over 20 countries. A plus of 35 % in comparison to 2009! Feedback from buyers and suppliers was excellent. This gives us the boost to make the Conventa 2011 even better!

And this is just a beginning.