Between 18th and 19th January 2012, Slovenia was, for the fourth year in a row, the hub of meetings industry of SE Europe. After the first three years of continued growth and strengthening its position, Conventa entered its fourth year with a new shift in quality. Conventa brought 245 hosted buyers coming from corporate sector and organisers from agencies and associations. The business model and previous editions of Conventa have convinced some 142 exhibitors to present their offer to carefully selected audience at Conventa 2012. Irrespective of the fact that Conventa 2012 attracted the largest number of exhibitors so far, organisers notice reluctance of tourism services suppliers when it comes to implementation of marketing activities.