Premiers of new vehicles and other automotive events are an exceptional international promotion of a destination and an excellent business opportunity for all participating. Organisers plan events carefully at least a year in advance, as it is necessary to obtain a number of permits, to carefully select partners and choose a scenic route for the test runs.

In the Editorial Board, we analysed the most suitable location in South East Europe on the basis of the following criteria:
• over-night stay for min. 50 journalists in a 4 **** hotel
• parking for min. 50 cars
• min. 1500 m2 of space in the convention centre
• outdoor space for the presentation of vehicles
• service spaces for vehicles(washing and maintenance of vehicles, security)
• additional culinary and incentive offer
• picturesque locations (coastal, mountain, urban roads and motorways)
• Good accessibility by air and proximity of airports

1. HOTEL LAV MERIDIEN, Split, Croatia  
Split’s first class category was probably not coincidentally selected for a few world premieres, including this year’s European sales conference of Skoda Rapid, which was attended by 5500 participants. Set in the picturesque Dalmatian landscape it offers excellent logistics and wonderful roads for testing cars.
+ WE PRAISE flexibility and experiential value of the destination
– WE CRITICISE average tourist offer of Podstrana

2. KEMPINSKI PORTOROŽ, Portorož , Slovenia 
At the Kempinski Hotel Slovenia for the first time hosted the world premiere of a new Class A luxury Mercedes. Over the location and the execution even the first man of Daimler, dr. Dieter Zetsche, was impressed.
+WE PRAISE Top quality hotel and culinary services, striking exterior of the hotel
-WE CRITICISE surroundings of the hotel are not too attractive

3. SCHLOSS HOTEL VELDEN, Velden, Austria 
Ferraris, Porsches and similar beasts are a common sight on the roads around the hotel. In the history of the hotel and a series of press, sales and other business conferences and world’s premieres of the world’s premieres of virtually all automotive prominent houses.
+WE PRAISE fairytale-like surroundings and photogenic location on the lake
-WE CRITICISE worse airline accessibility

4. HOTEL MONTE MULINI, Rovinj, Croatia 
Venue for the most demanding guests, which was chosen for the world premiere of the famous Bentley. Exclusive Hotel Monte Mulini’s surroundings, complemented by the adjacent Lone design hotel, were of sufficient quality even for the prestigious Bentley Continental model.
+WE PRAISE quality and integrity of the hotel and additional offer
-WE CRITICISE logistical capacities are suitable for exclusive and smaller Events

5. DUBROVNIK PALACE HOTEL, Dubrovnik , Croatia 
Hotel Dubrovnik Palace is a hotel, which following the renovation now has a new face that gives it the appearance of prestige. With the image of Croatian tourist capital it can now compete with the most prestigious destinations in Europe. This is also confirmed by Dubrovnik’s rich history, as it was also the host of the world premiere of the Peugeot 3008 and 308 CC and others.
+WE PRAISE extensive facilities provide a lot of flexibility and surprise with unmistakable style
-WE CRITICISE the integrity of the course for a test drive (not near the highway) and price in high season

6. HOTEL MONS, Ljubljana , Slovenia  
A huge parking, position by the city bypass, service areas, security, proximity to highways, modern design are attributes of a hotel that seems perfect for automotive events and premieres. In addition to many local events the hotel has among its references the world premiere of Twingo and Skoda Yeti.
+WE PRAISE accessibility and excellent logistics conditions, location close to major road links
-WE CRITICISE spaciousness and standard of hotel rooms

7. BOHINJ EKO PARK, Bohinjska Bistrica , Slovenia 
What will fuel will drive cars in the future. Electric, hybrid and fuel cells. To promote alternative cars the best choice is the first eco hotel in Slovenia. This has already been recognised at the BMW, which last year introduced the X1 model at the hotel because of the beautiful nature and the hotel’s business philosophy.
+WE PRAISE Alpine scenery, scenic roads and ecology of the hotel
-WE CRITICISE additional offer in the town

8. HOTEL KEMPINSKI ADRIATIC, Savudrija , Croatia 
Hotel with one the most beautiful views of the Bay of Piran and Slovenia is the creme de la creme of Istria. The hotel has luxurious facilities, excellent logistics and one of the best golf courses in the region, as a photogenic backdrop for the presentation of new vehicles.
+WE PRAISE logistical suitability and space with the possibility of privatisation
-WE CRITICISE poorer accessibility to major airports

9. HOTEL BERNARDIN, Portorož , Slovenia  
Host to the largest number of local and regional automotive events has already proven itself through hosting Toyota’s European Sales Conference. It has one of the largest and best equipped congress centres and excellent logistic facilities.
+WE PRAISE comprehensive meetings offer concept, parking and the possibility of privatisation
-WE CRITICISE hotel rooms and standard of services

10. HOTEL HABAKUK, Maribor, Slovenia 
Pohorje is one of the best polygons for the promotion of off-road and sports-utility vehicles in this part of Europe. Extensive Pohorje forests, adrenaline offer and still one of the best Slovenian hotels are a guarantee for successful events.
+WE PRAISE Pohorje, which will appeal to those who like a natural experience
-WE CRITICISE access is more difficult than at other destinations

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A long-time meetings industry addict, Gorazd is the Founder and owner of marketing and event agency Toleranca Marketing. He has many years of experience in planning, preparing and carrying out large international meetings and exhibitions. As the founder of the "Power to the Meetings" methodology, he still firmly believes in the power of live events and human to human communication. He is also the author of numerous articles and editor-in-chief of the meetings industry magazine Kongres Magazine.