A LOOK INTO THE CRYSTAL BALL AT THE FUTURE OF THE MEETING INDUSTRY
Q: How and in which direction will the Meeting industry change in the future?
We are seeing three major trends:
1) The number of meetings and events will continue to increase. This contradicts what many have predicted — that technology will kill our industry — but I think it’s obvious: people value face to face more than ever. We use the web to share information, but it cannot replace physical interaction.
2) Meeting space will continue to become more and more commoditised. Everyone has a meeting space these days. The question then is, how will meeting spaces differentiate from one another? Competing on price is not the answer.
3) Meetings will be more important than ever. As more teams are distributed the times that they will be together will be more meaningful and high impact.
Q: Which innovations in your opinion will most influence the organisation of events?
1) More affordable technology will bring the cost of implementation down. Automated training and better design will make event solutions more user-friendly to end users and thus easier to adopt.
2) HTML5 and responsive design will bring the cost of mobile applications down. Open source software will bring the cost of enterprise software down. Cloud deployment will bring the cost of maintenance and setup down.
3) Organisations that won’t adopt innovation will fail. Event planning automation is here and we need to embrace technology. There is just too much noise out there and manual/antiquated processes won’t cut it.
Q: What personally inspires you?
Events inspire me! I believe that every event is an opportunity. An event is an opportunity to make personal connections, find new business and shine light on a cause or brand. I want to help anyone involved with an event — from planner to vendor to attendee — extract more value out of it.