PROFILE Q & A 

Q: What is the best part of your job? 
Selling our beautiful properties and destinations as well as staying in contact with MICE industry professionals and work actively developing this segment for our company.

Q: What would make your job easier? 
More qualified MICE platforms and events. A lot of MICE events & forums are popping up at the moment.  It’s getting more challenging to find the right place to be and to meet the right contact persons.

Q: What was your best idea last year? 
A lot of ideas and new things were coming up last year, it’s tough to nominate the best one. If I have to I would say it was a great & successful idea to implement new global strategies and global contracting during the last year for our key accounts for all our hotels; we act in a global way but also we worked very closely with our local hotels. A successful season was our result.

Q: The most memorable event for you?
ITB Party 2012 at the Andel’s Berlin – our biggest VI property. We were celebrating the 3rd anniversary of the hotel as well as presenting the new strategies of VI Hotels & resorts. It was an amazing celebration with over 1,000 guests.

MICHAEL KRAL, DIRECTOR OF GLOBAL SALES, VI HOTELS & RESORTS

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