During EIBTM in Barcelona the Director of Sales at ACC Liverpool – Arena and Convention Centre in Liverpool, Kerrin MacPhie, gave a presentation of the key venue in the North West and in the UK which hosted a whole range of conferences and events. Liverpool is a world class destination and the ACC Liverpool which is located on the waterfront on a UNESCO World Heritage Site attracts a great number of the events to the city. She outlined that the key to success in the MICE industry is to be unique and to have a team of experienced people of great expertise.


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A long-time meetings industry addict, Gorazd is the Founder and owner of marketing and event agency Toleranca Marketing. He has many years of experience in planning, preparing and carrying out large international meetings and exhibitions. As the founder of the "Power to the Meetings" methodology, he still firmly believes in the power of live events and human to human communication. He is also the author of numerous articles and editor-in-chief of the meetings industry magazine Kongres Magazine.