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Dubrovnik, as one of the cities in Croatia that consistently sees increases in tourist traffic, boasted record tourism results in 2014, with a historic achievement of three million overnight stays by 21 October. Dubrovnik’s entire tourism season, from the beginning of the year to the 31st of December, was very stable and very successful, and this has been confirmed by the numbers in all forms of accommodation and through assessments on financial performance.

From 1 January to 31 December 2014 Dubrovnik had 863,801 arrivals, which makes a total of 12 percent more arrivals than last year. Of these tourists, 813,363 were foreign and 50,438 were domestic tourists, which makes for 13 percent more foreign tourists than in 2013 and the same number of domestic tourists as last year.

During 2014, there were 3,121,125 overnight stays, which is an increase of 9 percent compared to 2013.
Of the total number of tourists from 1 January to 31 December 2014, 569,471 guests stayed at 46 hotels in Dubrovnik, which is an increase of 7 percent in hotel stays compared to 2013. There was a particularly large increase in the capacity of private accommodation, which totalled 38 percent of stays.

The top list of countries from which tourists came to visit Dubrovnik in 2014 is led by traditional guests from the UK (15% increase in arrivals and 15% increase in overnight stays compared to 2013), Germany (6% growth in arrivals and 6 % in overnight stays), France (3% decrease in arrivals and 4% decrease in overnight stays), USA (20% increase in arrivals and 22% increase in overnight stays), Croatia (same number of arrivals and a 5% increase in overnight stays), Sweden (a 6% increase in arrivals and 3% increase in overnight stays), Spain (an increase of 16% in arrivals and 11% in overnight stays), Norway (6% decrease in arrivals and 9% decrease in overnight stays), Australia (a 9% increase arrivals and 12% increase in overnight stays) and Italy (14% increase in arrivals and 20% increase in overnight stays).

A breakdown of age structure shows that tourists between the ages of 21-30 years old showed an increase of 21 percent compared to 2013, those from 31-40 years old showed an increase of 15 percent, 41-60 old years showed an increase of 11 percent, 0-12 years old had a 10 percent increase, those 13 -20 years old had a 10 percent increase, and those tourists aged over 60 years old showed an increase of 8 percent compared to 2013 figures.

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A long-time meetings industry addict, Gorazd is the Founder and owner of marketing and event agency Toleranca Marketing. He has many years of experience in planning, preparing and carrying out large international meetings and exhibitions. As the founder of the "Power to the Meetings" methodology, he still firmly believes in the power of live events and human to human communication. He is also the author of numerous articles and editor-in-chief of the meetings industry magazine Kongres Magazine.